Spring means blooming flowers, warmer days, time to refresh your space and get inspired…but why stop there!
Over the next 3 months we’ll use the letters S.P.R.I.N.G to bring you inspirational ideas on how to “spring” clean your marketing.
Renew, Refresh & Reinvent!
Why Rebrand?
The purpose of a rebrand is to reposition how your customers perceive you and your place in the market. The aim is to get your customers to choose YOU over your competitors.
Infuse some of Spring time’s beautiful energy into your brand, website or marketing approach! A rebrand can help boost revenue, attract more potential customers & retain your existing customer base. If done right, a rebrand can help you become the market leader.
3 signs it is time for a rebrand
- Does your brand feel outdated and a little embarrassing?
Was your logo designed in MS Paint in 1997? Do you want to run and hide every time you send people to visit your website or when you hand out business cards? Sharpening your brand’s logo, typeface and colours can be all you need to take your brand collateral from cringe to cool.
- Does your brand look like everyone else in the industry?
Some industries tend to stick to using the same colour-palettes because ‘it’s always been done that way’. There is always place to consider the psychology of colour when it comes to determining your brand colours, but it doesn’t mean your brand has to be boring and fade into the background. It’s safe to go BOLD!
- Has your brand or business strategy has changed?
You might be serving new markets, offering different products or services, or simply have outgrown the business you set up decades ago. If this is the case, a rebranded logo and even a new name can add some freshness and energy into this new chapter of your business.
Here are some examples of rebrands:
You’ve decided to rebrand. What next?
Plan, plan, plan!
After you’ve finalised your new brand, it’s time for the rollout. You need to set goals regarding your timelines and budget in terms of rebranding your collateral.
Make a list of everything you currently have branded. What will you need rebranded? Is there anything that you no longer use that you won’t need to be rebranded?
Think about things like:
- Digital collateral: website, social media, digital company profiles, quote and invoice templates
- Print collateral: signage, banners, business cards, stationery
- Vehicle rebrands
Plan your rebrand with the experts!
Let’s work together to plan and rollout your rebrand from start to finish.
BOOK A REBRANDING CONSULTATION
Email hello@concept-inc.co.za or call Ronnie on +27 67 403 2197
Need something else?
If this is not quite what you’re looking for, please get in touch to discuss your specific marketing requirements.