Marketing is the most important thing a business can do to raise brand awareness and build a stream of leads. The running of a business leaves minimal time to focus on your marketing needs which could lead to business failure. In order to reap the rewards, you need to do research and identify what marketing your business needs and ensure you do not miss any steps.
What marketing does your business need?
Eye-catching logo and brand
Get those creative juices flowing and consider whether your brand and logo strikes the eye. Need help? Concept Inc. Graphic and Website Design can help you create your business logo and brand, contact us to get a quote.
When choosing a logo these are some important things to consider:
- Is the type used the right tone for your business?
- Is your business name clear and legible?
- Have you used the right colours for your industry?
- Can the logo work in black and white?
- Does its style match the brands personality?
- Will it still function when scaled down to the size of a thumbnail?
- Is it clean and simple?
- Will it work well on all social media?
- Is it unique and not similar to your competitor’s logos?
- Is it memorable?
Remember your branding and logo should carry through on all your outgoing and digital communications. Once you have designed your logo and brand make sure you get a creative design done for:
- Business card – Keep it simple, with only the essentials like your name, title, company name, address, phone numbers, email, and website addresses. Make sure the typeface is easily readable.
- Email signature – Part of your brand image that provides the recipient with information about your company and helps recognise it in all you email communications.
- Brochure – Your promotional documents used to provide information about your products and services.
- Letterhead – The brand image reflected on the top of any document or letter you create and send in your business. You would include your company name, address, contact details, and logo.
Create data-rich infographics
Infographics are one of the most important marketing tools. They are a great way to drive referral traffic and are practically visual eye candy.
Concept inc. is a team of talented people collaborating to make beautiful things and see you smile. If you are looking for a talented graphic designer to create your infographics let us be your first choice.
Start creating now, contact Concept Inc. Graphic and Website Design
Mobile responsive SEO integrated website
Google is your friend, and most google searches are done on mobile devices.
This has made Google change to mobile first indexing. Meaning Google predominantly uses the mobile version of the content for indexing and ranking.
This is why it is important that your site is mobile friendly. Which means does your website shrink down small enough to view clearly on a mobile device? A mobile responsive SEO (Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results) integrated website is not only beneficial for your sites Google ranking, without it you will only drive leads away from your business.
Let Concept Inc. design your breath-taking user-friendly website that perfectly represents your business. Try us!
Free Google My Business account
Google business profiles have taken a leap in becoming one of the most effective free marketing strategies. This allows your business to show up on Google maps, the first page of Google and the right-hand side Knowledge Panel for branded searches.
Engage on social media
Posting on social media and building a strong audience is an excellent way to grow your business identity. Create business accounts on Facebook, Instagram, LinkedIn, Twitter, YouTube and more.
Concept Inc. can help you create your Google My Business account, and powerful social media engagements that drive business. Get in touch to see how we can get your business digital
Develop an email marketing plan
Email marketing is still one of the most reliable ways to achieve strong returns. If you are looking for a successful method to get new visitors engaged with your business and maintain relationships with your existing customers, email marketing is the answer. One of the free tools you can use is Mailchimp. If you’re stuck let Concept inc. be your go to for targeted campaigns, A/B testing and beautifully branded designed mailers.
Start a blog page
Remember that Google loves an updated site – and that’s why many small businesses use blogging to drive traffic to their website and strengthen their overall SEO. By publishing blogs with useful information your potential client might be searching for, you are guaranteed better user engagement and visibility.
Publish eye catching content
If done with care, content marketing is an effective tactic that requires a small budget. Strong, informative content demonstrates authority, expertise, and a burning desire to benefit your target audience.
For great copy and content that speaks about your business and to your prospective clients contact Concept Inc.
Above are the top eight marketing elements every business needs. Here are a few more tips and tricks:
- Social media tagging
- Popular hashtags
- Industry partnerships
- Video marketing
- Brand ambassadors
- Classes and events
- Webinars
- Social media giveaways
- Local events
- Professional business cards
- Business merchandise
Marketing is a business essential and we have what you need without breaking the bank.
If you are ready to meet all your business marketing needs and create a brilliant experience for your audience, we are here to help. Contact Concept Inc. today!